The competition for visibility on the Internet today is incredibly fierce, and yet businesses are still reluctant to try pay-per-click (PPC) advertising. Some believe that this form of internet marketing is already being dominated by big brands while others simply have no idea what PPC even is.
What is PPC Marketing?
PPC marketing is an internet marketing model where advertisers or business owners pay a fee every time one of their online ads is clicked. There are a few different forms of PPC, though the most popular type which businesses use today is search engine advertising.
Why You Should Consider PPC Marketing
PPC advertising can be one of the best marketing decisions a business can make. An Interactive Advertising Bureau (IAB) report released in 2014 revealed that search ads accounted for $9.1USD billion (or 39%) of the total internet advertising revenue in the first half of 2014. When mobile-related search revenue was included, search ads totaled nearly $11.8USD billion in revenue.
When done correctly by an Internet marketing company like Flare, PPC marketing is a very effective form of Internet marketing.
It Can Be a Cost Effective Option
PPC marketing is very different from the traditional way of advertising offline. Unlike traditional marketing where you pay a certain amount for an ad and hope it delivers revenue, you only pay for a PPC advertisement every time an interested person clicks on your advertisement.
This not only helps you gauge how much your target audience is engaging with your online advertisements. It also helps you to set an advertising budget, allowing you to better control your costs. Through this form of advertising, you can put a cap on your daily PPC spending and change how much you spend based on business needs.
Businesses Can Target the Right People at the Right Time
PPC marketing is incredibly flexible and allows you to target specific people in a specific place and at a specific time of day. For example, if you find the majority of your target market are women who access the web at 5:30pm in a certain city, you can make sure that your ads are seen by your target consumer at that prime time. This allows you to:
- Increase your brand’s exposure
- Increase your profits
- Optimize your advertising budget
You Get Results Faster Than Other Advertising Online
Organic search is an important part of online marketing, but it can take weeks before you see any tangible results. With PPC, you can kick off a marketing campaign and see viable results within a matter of days.
Seeing results fast not only allows you to make quick changes to your marketing campaign as you see fit, but these results can also be communicated to your other marketing channels and can help you improve your overall internet marketing campaign. For example, you can quickly discover whether a particular keyword or key phrase is converting well, or you can gauge how well a new product or offer is being received by your target audience.