The logo of every great business is the first representation of the company itself and the products and services it offers. And it’s not just a first impression, it’s the single, lasting association you want to maintain in the minds of your customers. If you are looking to go from a decent logo to a memorable one, here are a handful of useful tips to keep in mind.
Morph Two Ideas Into One
One of the best techniques to use for upgrading or updating your logo is the somewhat simple task of joining two separate pictures and offer the viewer a clever visual concept. In addition to breathing life into your logo by simply being more interesting, you can create associations between concepts that can be useful when looking to update your brand without giving too much of your established visibility.
Another useful hint for logo creation is the use of both a wordmark and a symbol in the logo. This combination is especially popular today. Being selective on the type and size of the font you use in conjunction with the style and size of the symbol will allow the logo designer to bring the true meaning of the logo off the page and into the minds of its viewers.
Switch Up the Colors
A second useful tip for increasing the presence of your logo is the use of varied colors. Various colors convey different ideas that can add excitement and style to a logo. If you’re not tied to a particular color theme, adding vibrant colors will absolutely grab the attention of viewers, pull them in and keep them interested. If you are shooting for a more sophisticated meaning and look, you can use a combination of muted colors. Every color offers some sort of personality whether it be high energy, sexy, friendly, or sophisticated. Experiment with different color palates to find what best matches the message you want to send.
Use Illustrations to Supplement Your Logo
Using images, as with the Apple logo above, can help drive a deeper association with your audience. It lets you use an established and recognizable concept to promote your image in a way that a simpler design or text-based logo doesn’t let you tap into.
Try implying some sort of action or activity into the logo as opposed to just a passive motionless presence. The addition of activity will give the logo an added boost and truly make it come to life on the pages. A sense of motion will always bring life and intrigue to a plain and simple logo. A simple figure about to embark on a train, for example, conveys the idea of travel while at the same time implying the mystery of where this person, representative of the customer, might be headed.
Make Sure the Logo Is Creative
Truly, think outside the box, even take risks when thinking about new logo design. Creativity and a clever mind, when coupled together, can produce some extraordinary, eye-catching logos. A logo that excites, that inspires questions, rather than just answers them, is bound to stick in people’s minds.
Give your logo another look with a fresh set of eyes and ask yourself what message you’re sending. Experiment with some of these ideas, try multiple designs, source an outside perspective. If you use a service like Quality Sign Designer, you can even upload and preview the designs you create on the same website you use to order your signs and banners.
Lautaro Martinez is a freelance writer and professional student who offers articles and insights into issues ranging from art and popular culture to the struggles of the aspiring entrepreneur.