Responsive web design was important before Google rolled out Mobilegeddon, but now that the tech giant has introduced a new update to its Hummingbird algorithm, we’re going to see even more businesses upgrading their websites with this advantageous approach to web design with assistance from web design specialists in Manchester.
What is Responsive Web Design?
RWD is an approach to web design that delivers optimal viewing experiences across all platforms, so it aims to make the viewing experience on a smartphone just as good as that on a desktop.
Basically, it aids ease of reading and navigation across all devices with a minimum of resizing, panning, and scrolling, with the result that businesses needn’t have separate mobile and desktop sites, saving them time and money that could be put to better use.
What are the Advantages?
There are many advantages associated with RWD for businesses, especially now that Google’s new algorithm update has taken effect. The many advantages of implementing RWD for a business website – consider web design in Manchester from Kudos to assist you – include:
- Excellent user experiences
With RWD, everyone, regardless of the device they’re using, is now able to enjoy the same excellent user experiences. This helps to build trust between consumers and businesses, and businesses will find they get lower bounce rates as a result also.
- Reach out to mobile searchers
With mobile search now accounting for around 50 percent of all searches – this percentage will increase over time – it’s imperative that businesses make every attempt to reach out to mobile searches and the best way to do that is to implement RWD.
- Increase conversion rates
Many people complete tasks online using what is now known as ‘multi-screening’, which entails using a mobile device to search for something and then using a laptop or PC to complete the task. When businesses implement RWD, they’re better appealing to those who multi-screen and that’s one way in which they’ll enjoy higher conversion rates.
- Increase search visibility
Not only will your site rank better in both mobile and desktop search results, but because you’ll have more time as a result of not having to maintain two sites, you can also allocate more time and resources to your SEO strategy.
- It makes Google happy
At the end of the day, when it comes down to being discovered online and increasing online visibility, it’s all about making Google happy – with 67 percent of the search market all businesses need to listen to what they have to say – and Google loves responsive web design. In fact, they have specifically said that RWD is the industry best practice, making it an approach to website design that you’re advised to implement.
If you haven’t yet implemented responsive website design for your business it suffices to say that you’re already missing out on some excellent opportunities. Responsive website design is the future of website design for the foreseeable future, so get with the times and establish a bigger, better and more professional online business presence.