If you want to be able to connect with your customers in order to get their feedback or promote new products, the best way to do so is to design your website with them in mind. The interactions you have with your customers will increase, and they will spend more time on your site, which gives you more opportunities to sell products. Here are some tips to help you develop a website geared toward your customers.
Offer Contact Options
When customers need to contact your customer service or support teams, offer several ways for them to do so. While many customers will be happy to call your offices for help, others may be satisfied with submitting a ticket or want to write an email. Giving your customers more options will also encourage them to ask about your products and/or services.
Clear Calls to Action
One of the most powerful ways to use your website is to add calls to action on it. Calls to action encourage your customers to do as you want them to do, whether it is to contact your company or buy a product. However, they have to be placed so they are easily seen. Display them prominently so customers will see them and be more apt to follow their directives. If they are not seen, then your customers may not take any actions at all.
When customers contact you via email or submit a ticket, try to respond to them within twenty-four to forty-eight hours. If you take any longer, it will probably frustrate your customers, and they may take their business elsewhere. Post notices regarding possible delays in responses due to the holidays, being closed on the weekend or offline technical issues. Responding quickly to customer inquiries shows that you care about their business.
Keep Content Simple
The content on your website should be simple and easy to understand. The content should be able to engage your web visitors in order to keep them on your site longer. Use shorter sentences, keep information concise, and add headers if needed. Put more in-depth information on its own webpage after you write an introduction to it, with a link to the landing page or main page. Regularly update the content on your site in order to keep visitors coming back for more information.
Create a Searchable Site
Adding search boxes to your website will allow visitors to quickly find the information or products they want. Your web design should be arranged so that it includes a search box at the top of the landing page or in one of the sidebars to make it easy to find. When customers cannot find what they want, they will quickly leave your site, so having a searchable site allows you more opportunities to sell your products or services.
Creating a website that has the customer in mind will give you more opportunities to engage with them and earn their loyalty. It also gives you more opportunities to make your business profitable.