Digital Marketing has dramatically changed the advertising landscape in the 21st century. Through the Internet, brands are able to expand their reach and tap into audiences in ways previously unimagined.
Today, there are over 3.4 billion people use the internet and over 2.6 billion use smartphones. The number is expected to balloon to 4.1 billion for Internet users and 2.9 billion for smartphone users by the year 2020. This puts businesses in a unique position to capture a growing market regardless of geographical location or scope.
The tools provided by digital technology gives businesses free-rein over how to manage their advertising campaigns while providing valuable feedback in the process.
If you’re running a small business or are looking for ways to improve your marketing campaign, here are 4 Ways To Boost Your Digital Marketing:
- Engage Your Audience With Creative Content
Creative and engaging content is a great way to introduce potential customers to your brand. The challenge is to determine what to serve your audience and how to serve them.
Digital media gives brands and businesses an expanded set of tools to use for advertising. Channels such as websites, blogs, e-commerce sites, social media profiles, etc. can help you get information to customers by way of videos, articles, photos, and many more. This allows you to integrate your brand into content your audience enjoys without appearing too infomercial-y.
Meet your target audience where they are by strategically positioning your advertisements in engaging content. Sherwood Integrated Solutions offers digital marketing advice to help businesses gain more leads and improve advertising returns.
- Capitalize On Social Media And Blogs
The Internet offers multiple points of interaction for brands and consumers. One of the keys to successful digital marketing is identifying the space wherein your potential customers interact.
Brands that are able to penetrate social media and blogs are more likely to gain leads from their digital marketing. Studies show that over 70% of consumers prefer to receive branded information from articles instead of ads. Furthermore, companies that publish 16 or more blog posts per month receive nearly 3.5x more traffic than companies that publish 4 blog posts or less per month.
In addition, these platforms allow two-way interaction between your business and your customers. Combined with software such as Facebook Analytics and Google Ads social media and blogs can extract valuable information and insights that can help you serve your customers better.
- Get Smart With Smartphones
In November 2016, mobile Internet use exceeded PC use for the first time in Internet history. Experts say that mobile internet usage will only increase as smartphones become more and more ubiquitous. That said, the need for websites to adapt to mobile platforms has never been more urgent.
Responsive web design allows your pages to adapt to multiple platforms on the go. Customers can browse your site with ease regardless of which device they are on. Moreover, studies show that responsive web design corresponds to an increase in sales for 62% of companies with a reliable mobile site.
- Take Advantage Of Keywords
81% of shoppers conduct online research prior to big purchases and another 34% use search engines to find products and services. Strategically placing keywords in your content allows you to rank higher on search engines, which allows potential customers to find you more easily.
While many worry about keywords disrupting the flow of their content, they can be extremely effective tools for initiating engagement. If you’re unsure how this works, SherwoodIS.com offers advice on how to integrate digital marketing strategies to your advertising campaign.