Any budding businessman, entrepreneur or CEO dreams of the day when every person, far and wide, will use and love their brand or product. That’s a great dream to have, but getting there requires much, much more than creating a great product or building an interesting brand.
The most time-tested of bosses know that growth isn’t about many new customers you acquire, but how many loyal ones you have.
Having loyal customers is the key to longevity and consistency in business. Like wildfire, they spread awareness on your brand by word-of-mouth or on social media–and they do so without being prodded.
That’s any advertisers dream for sure!
Sadly, many brands aren’t able to capitalize on this. A study shows that while 96% of companies show understanding on customer lifetime values, only 15% truly prioritize customer loyalty over customer acquisition.
So how can you position yourself well enough to raise your customer sensitivity?
Know a customer, be a customer
Even kids know the golden rule: do unto others what you would want others to do unto you.
Nearly every aspect of life obliges us to treat others as we would ourselves, but nowhere does it benefit us more than in business. At the end of the day, everyone is a customer–yes, even you.
According to a study, almost 60% of customers have ended business relationships due to poor service or a frustrating customer service experience.
If you want to avoid that trap, you better put yourself in the customer’s shoes.
Want to show customers a good time? Treat them the way you want to be treated: answer calls promptly, take interest in solving their problems, listen to their concerns, and do all the little things that contribute to a great customer experience.
Too swamped to help customers yourself? Invest in greeting software like Greetly to get visitor badges and other forms of virtual support.
Give them plenty of options
Nothing piques a customer’s interest more than options. People find it advantageous if they can choose between product variations, payment options, customer support channels, and whatnot.
Studies show that close to three-quarters of customers prefer customized ads on social media–that is, ads that align with their needs that aren’t too sales-y. Also, many modern consumers prefer a wide range of digital amenities.
At the heart of every business are customers with unique and dynamic desires. Give them room to be themselves and you might just win them over.
Always stay relevant
No, you don’t need to bombard your customers with content. Blasting offers to your mailing lists or posting advertisements just to get web visits or physical visits is a huge turnoff.
Make sure that you keep up with the times.
Curate your content to fit your brand’s buyer persona. Stay up to date with popular materials and issues so you have topics to discuss. Ensure that your social media accounts are viewable in all devices and that your digital assets are synchronized across all your platforms.
Moreover, tech support should allow for automated visitor registration to give your customers a personalized experience, by tailoring responses, both online and in-person, to what they need or who they want to see.
There’s truly no better sign of innovation than what brings people convenience and comfort.
Customers stay loyal to things that they help create. Business is a two-way street where both customers and owners can help each other.
Want loyal customers? Meet their wants and needs.
It’s that simple.