In this day and age, a website is absolutely essential to running a successful business. You need to create a robust web presence that allows customers to communicate with you and understand your business. There are so many options for customers now that you have to find some way to set yourself apart. Also, so many customers like to shop from the privacy of their own homes. You need to be able to offer them services online. A website isn’t really negotiable. The question is whether or not to create your own website or hire somebody to do it for you.
The obvious answer is that you should hire a professional to build and host your website. Here is why.
- Professional Look and Feel
So much of website design involves staying on the cutting edge of trends. Just like with interior design, website design goes through certain phases. If you were to walk into a room with shag carpet and wood panelling, you would think that it was about forty years out of date. The same thing is true for a website that’s out of date. If your customers perceive that your website is out of date, they’ll assume that you’re selling a lower quality product or service.
There are many sites around that will allow you to drag and drop different elements into a pre-created website template. They tend to offer these services for free, if you allow them to brand their names all over your website, or else they will charge you a fee to remove their branding. The problem is that these sites tend to look somewhat cheap. They look like websites created from drag-and-drop templates. Customers pick up on that, whether or not they realise that’s what they’re picking up on. They’ll be less likely to buy from you if they have the impression that you’re selling a cheap product.
- Proven Results
Web design in Perth is about more than just making an attractive website. It’s also about creating websites that encourage customers to spend money. This is achieved by carefully directing customers to goods and services they’ll find appealing. Professional web designers have years of experience creating websites that steer customers towards buying things.
Search engine optimisation techniques that encourage customers to visit your site are only the beginning. You also have to get them to spend time on your site and eventually make a purchase.
- Increased Reliability
When you have a professional as your web designer and web host, you know that your site is going to be built reliably. It only takes one dead link to encourage customers to go to a different retailer. A professional web designer will make sure that all of the links on your site are easy to find and go to the places they’re supposed to. In addition, a professional webmaster will ensure that your website doesn’t crash when you experience increased traffic and sales.
Your website is a very important part of your business. You wouldn’t allow untrained and unskilled employees to work in your store. Likewise, you shouldn’t allow untrained and unskilled workers design your website, even if that person is you.